Service 01
Commercial strategy (GTM)
We're not sure who we should sell to.
Designed for companies that sell through referrals, tenders or inertia, Easy Lead Us turns what you already sell into a commercial plan: who to sell to, how many there are and what to tell them.
Scope
We define with you:
- The commercial problem (problem tree)
- Market size: TAM, SAM and SOM
- Ideal customer profile (ICP)
- Buyer persona
- Value proposition by segment
Easy Lead Us analyzes your market and your customer, and gives you the plan in writing: who to sell to, how many there are and how to talk to them.
Outcome
With that, your company will be able to:
- Know who to sell to and why
- Know the real size of its market
- Speak to each segment with its own message
- Enter a new market, in Mexico or the US, with a plan
- Stop depending only on referrals
Detail
The service in detail
Who it's for
- Teams that depend on referrals or government deals
- Companies about to enter a new market, in Mexico or the US
- Sales leaders who don't know how many potential customers they have
What's included
- Problem tree: what's holding you back and what it causes
- TAM, SAM and SOM: the real size of your market
- Ideal customer profile (ICP) and buyer persona
- Value proposition by segment
How it works
- Diagnostic session with your sales leadership
- Analysis of your market and your customer
- Written delivery and a session to review it
Investment
$2,100 USD
Fixed price, plus Mexican VAT (IVA) when invoiced in Mexico. Written deliverables.